UX Case Studies
Down The Rabbit Hole
Validating the structural redesign of a fintech web application
Working on a team at 3Leaf Consulting, I conducted a mixed-method navigational study that supported the initial direction for a strategic, structural redesign of the client’s web app and rallied stakeholders to implement it in multiple phases.
Mixed-method research, Quantitative & qualitative research, Client relations, Test Design and analysis
Cosmic Cowboy Shop
Building an e-commerce website on Shopify
From concept to launch, I helped design the information architecture, content, and user interface of the first online store for a lifestyle brand, Sound As Ever.
Workshop Facilitation, Card Sort, Tree test, Information design, UX & SEO writing
Coffee During Covid
Starbucks mobile app user flow and prototype (concept)
Bridging needs of multiple personas through a revised mobile ordering experience flow
User Interviews, Task Analysis, User Flows, Usability Testing, Prototyping (Figma)
Lost in Limbo
Redesigning an e-commerce website (concept)
Redesign of a local toy store website’s information architecture and user interface so buyers could find the toys they were looking for among the hundreds offered.
Card Sort, Information architecture, Interface design, Prototyping (Sketch & Invision)
UX Consulting
Learnings from my time working at Daito Design (article)
Opinion piece sharing what I learned and experienced as an UX research intern turned contract UX Researcher at a small, remote-first UX agency
User Research Process, Company culture, Collaboration
Option C, Final Answer
New desktop webapp feature for AirBnB (concept)
Designing a new feature for AirBnB webapp that lessens the interaction cost when users are making a final decision of which property to pick for their stay.
User interviews, Usability testing, Low Fidelity & High Fidelity (Figma) Wireframes